When considering sentimental gifts, people often worry that their friend or partner would prefer to receive something with a higher price tag and greater practical use. But Professor Givi, from West Virginia University and Professor Galak, from Carnegie Mellon University’s research shows that those assumptions are wrong; people would rather receive the item with greater emotional resonance. Givi preaches, “Pretty...
Finding out you are having a baby is a unique experience for every mother-to-be and no completed pregnancy journey is the same. The experience is so personal that keeping a pregnancy journal is a valuable and meaningful way to document all those unique, unrepeatable experiences so that they can be remembered and shared for years to come. Here are seven...
We are thrilled to share the first interview in our series of retailer spotlights. We sat down with Debbie Jakobsen, the inspiring owner of Roo & Little Boo, who curates beautiful newborn baby hampers. We have been working alongside Debbie and the Team for over two years now and its always a delight to see our gift-books included in their...
According to a recent survey (June 2024) the UK has seen a 4.4% drop in the number of books being read by children with “secondary school pupils reading at the same level as primary pupils”. This is the first decline since research began 16 years ago. Whilst it can feel impossible to compete with screens and digital distractions, reading is...
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